Portfolio

Samples to leave you in awe, like watching cherry blossoms fall on a Japanese spring day.

Content Samples

I started my career as a copywriter. These examples reflect how I think about content quality, clarity, and usefulness, because an effective strategy still depends on good execution.

Marketing Strategy

Examples of strategic and operational outputs I’ve owned or guided. This reflects the scope of my work. Documents cannot currently be shared publicly.

AI SEO & Content Strategy:

  • Keyword & search intent mapping

  • Content roadmap & prioritization

  • Editorial calendar and guidelines

  • Content quality SOPs

  • Content workflows & review processes

  • Programmatic content frameworks (human-guided AI)

  • SEO audits

  • Reporting frameworks

Marketing Foundations:

  • Personas & ICPs

  • Content-to-funnel mapping

  • Customer journey inputs

  • Competitive analysis

  • Positioning & messaging frameworks

  • User insights mapping (with data-driven growth experiments)

  • GTM direction

Case Studies

I’ve documented my work from 2020 to 2025, showing how I built a content engine from the ground up and making organic search the top acquisition channel — from foundation to scale, and now AI search and LLM discovery.

The links provided are deep dives into the decisions and systems behind the results.

  • Built and scaled Rezi’s organic growth by establishing editorial standards, content systems, and quality guardrails. Adapted the engine for AI search and LLM discovery while aligning SEO with product, GTM, and revenue outcomes.

  • Expanded beyond foundations by owning prioritization, improving high-impact pages, strengthening internal linking, covering competitor gaps, and shifting toward product-led, conversion-aligned content.

    Learn more: Rezi Case Study Pt.2

  • Built the SEO content foundation from scratch, leading to a ~30% increase in average monthly signup rate.

    Learn more: Rezi Case Study Pt.1