Hello, I’m Astley. Pronounced as “ast-lee.”
I’m an SEO and AI visibility (GEO/AEO) strategist. I help SaaS founders and marketing teams get more paying users from Google and ChatGPT.
TRUSTED BY SOFTWARE COMPANIES
Passionfruit
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HeySummit
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Rezi
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Testlify
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WinningTemp
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Enhancv
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StaffingSoft
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Passionfruit • HeySummit • Rezi • Testlify • WinningTemp • Enhancv • StaffingSoft •
About Me
Most of my career has been inside product-led SaaS startups.
Small teams. Limited content marketing budgets. High pressure to show results. No room for spending money on content that doesn't perform.
That environment shaped how I work. I tie every tactic to visibility and user signups, not vanity metrics, not "brand awareness," and certainly not content for the sake of it.
My work spans:
SEO, content, and organic growth strategy
AI search optimization (AEO, GEO, LLMs)
Content and site architecture
Search intent and funnel alignment
Thought leadership content and case studies
Founder-led LinkedIn posts, Reddit posts, and content distribution
Content systems and editorial operations
Getting Found Is Getting Harder
When founders and marketing leads come to me, they usually say something along the lines of:
“Most of our users come from ads or one channel we don’t control.”
“Our content brings in a bit of traffic but almost no signups.”
“ChatGPT used to mention us. Now it recommends our competitors.”
“Our CEO (or our clients) keep asking about AI search, and we don’t have a clear answer.”
“We know SEO compounds. We just don’t have the time or the team to do it properly.”
The usual response is to just post more.
Yet that’s how sites end up with hundreds of pages that rank for nothing and get cited by no one (worse, it actually makes it harder to show up on search engines and LLMs).
That's where I step in.
What’s usually missing is the groundwork: knowing which searches lead to paying users, which page should own each one, and a way to keep publishing without quality slipping.
How I Can Help
I work out where your paying users are searching, set up the content strategy for your website to win them, then either run it for you or hand it to your team.
Click below for a more detailed breakdown.
SEO & Marketing Agencies: I can also deliver these for your clients and help you package AI search as a service.
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I find the searches that bring paying users on Google and ChatGPT, map each one to a page, fix the priority issues on your site stopping you from showing up on search results, and give you a roadmap in build order, with the most important fixes already done.
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I set up the editorial standards and AI workflows your team runs, so you can publish more content without quality dropping.
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I run content production against the roadmap, or your team runs it and I stay on as the senior editor.
Jacob Jacquet, CEO
“About 750% increase in signups. I mean, that’s a pretty remarkable achievement.”
“We trusted you and the results have been fantastic.”
Case Studies
Learn how I built the SEO strategy and content engine from scratch, made organic search the top acquisition channel, and then adapted it for AI search (GEO/AEO) and LLM discovery.
Each link provided is a deep dive into the decisions and systems behind the results.
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Built and scaled Rezi’s organic growth by establishing editorial standards, content systems, and quality guardrails. Adapted the engine for AI search and LLM discovery while aligning SEO with product, GTM, and revenue outcomes.
Learn more: AI SEO Strategy for a B2C SaaS -
Expanded beyond foundations by owning prioritization, improving high-impact pages, strengthening internal linking, covering competitor gaps, and shifting toward product-led, conversion-aligned content.
Learn more: SEO Strategies for a B2C SaaS
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Built the SEO content foundation from scratch, leading to a ~30% increase in average monthly signup rate.
Learn more: How I Grew a B2C SaaS as the First SEO Content Hire
Benjamin Dell, Founder
“Astley impressed us with his ability to clearly document and convey a cohesive content strategy. He’s incredibly thoughtful and focused and takes great care to make sure that the quality of his work is consistently high.”
Testimonials
"He’s able to deliver a narrative that perfectly fits your product-market strategy. Your website’s blog or content library will be in safe hands with him."
Kaloyan Dimitrov, Head of Organic Growth
"Astley is a first-class writer on every level: his work is diligent, thoughtful, and delivered at the highest of standards."
Raffi Salama, CEO