Hello, I’m Astley. Pronounced as “ast-lee.”

I help SaaS companies figure out why their SEO spend isn't translating into organic traffic and signups — and fix it.

TRUSTED BY SOFTWARE COMPANIES

Passionfruit

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HeySummit

•

Rezi

•

Testlify

•

WinningTemp

•

Enhancv

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StaffingSoft

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Passionfruit • HeySummit • Rezi • Testlify • WinningTemp • Enhancv • StaffingSoft •

About Me

Most of my career has been inside product-led SaaS startups.

Small teams. Limited content marketing budgets. High pressure to show results. No room for spending money on content that doesn't perform.

That environment shaped how I work. I tie every tactic to visibility and user signups, not vanity metrics, not "brand awareness," and certainly not content for the sake of it.

My work spans:

  • SEO, content, and organic growth strategy

  • AI search optimization (AEO, GEO, LLMs)

  • Content and site architecture

  • Search intent and funnel alignment

  • Thought leadership content and case studies

  • Founder-led LinkedIn posts, Reddit posts, and content distribution

  • Content systems and editorial operations

More Websites Are Losing Organic Traffic

When SaaS founders and CEOs look at their SEO, they usually see:

  • Traffic flat or declining despite consistent publishing

  • Content budget going out every month with unclear returns

  • Rankings for important keywords sitting on page 2 or worse

  • No clear answer on what's actually driving signups

  • A growing worry about AI search changing everything (and if there’s a strategy in place to adapt)

They start asking: "Are we allocating resources on the wrong things? At what point do we sound the alarm?"

That's where I step in.

What I find in my experience is that many are still operating by old SEO and content marketing playbooks, allowing the wrong decisions to compound.

The impact of these decisions isn’t felt immediately, but they add up and reveal themselves later as stalled growth or sharp declines.

How I Can Help

I find out what's actually working, what's wasting money, and what to fix — then I either guide your team or do it myself.

Click below for a more detailed breakdown.

  • I audit your organic funnel end-to-end: keyword gaps, competitor and AI search visibility, content performance, on-page issues, and conversion leaks. You walk away knowing exactly what to fix, cut, build, and double down on — with the highest-priority fixes already done.

  • I install your SEO and content systems then stay on monthly to own the strategy. Your team executes, while I make sure every decision is tied to traffic and signups, not guesswork.

  • This is for teams that need the work done too, including SEO articles, landing pages, founder-led LinkedIn posts, case studies, and content briefs.

Jacob Jacquet, CEO

“About 750% increase in signups. I mean, that’s a pretty remarkable achievement.”

“We trusted you and the results have been fantastic.”

Case Studies

I’ve documented my work from 2020 to 2025, showing how I built a content engine from the ground up and making organic search the top acquisition channel — from foundation to scale, and now AI search and LLM discovery.

The links provided are deep dives into the decisions and systems behind the results.

  • Built and scaled Rezi’s organic growth by establishing editorial standards, content systems, and quality guardrails. Adapted the engine for AI search and LLM discovery while aligning SEO with product, GTM, and revenue outcomes.

    Learn more: AI SEO Strategy for a B2C SaaS

  • Expanded beyond foundations by owning prioritization, improving high-impact pages, strengthening internal linking, covering competitor gaps, and shifting toward product-led, conversion-aligned content.

    Learn more: SEO Strategies for a B2C SaaS

  • Built the SEO content foundation from scratch, leading to a ~30% increase in average monthly signup rate.

    Learn more: How I Grew a B2C SaaS as the First SEO Content Hire

Benjamin Dell, Founder

“Astley impressed us with his ability to clearly document and convey a cohesive content strategy. He’s incredibly thoughtful and focused and takes great care to make sure that the quality of his work is consistently high.”

  • Built and managed a content library of 300+ blogs

    Took a site from five blog posts to a mature content system by overseeing editorial guidelines, content roadmap decisions, quality standards, and review processes.

  • Authored 198+ SaaS articles

    Published across career advice, personal development, HR Tech, and MarTech.

  • Clients have repeatedly hired me for 6+ months

    Repeatedly hired by 9+ clients for SEO content projects.

Testimonials

"He’s able to deliver a narrative that perfectly fits your product-market strategy. Your website’s blog or content library will be in safe hands with him."

Kaloyan Dimitrov, Head of Organic Growth

"Astley is a first-class writer on every level: his work is diligent, thoughtful, and delivered at the highest of standards."

Raffi Salama, CEO