Hello, I’m Astley. Pronounced as “ast-lee.”

I’m a content and SEO strategist who works with SaaS startups to make sure marketing efforts actually lead to compounding growth.

TRUSTED BY SOFTWARE COMPANIES

Passionfruit

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HeySummit

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Rezi

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Testlify

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WinningTemp

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Enhancv

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StaffingSoft

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Passionfruit • HeySummit • Rezi • Testlify • WinningTemp • Enhancv • StaffingSoft •

About Me

Most of my work has been inside startup environments.

Small teams. Limited bandwidth. Pressure to make the right calls. High expectations.

That shapes how I think about marketing today.

Not as a checklist of tactics, but as a series of decisions:

  • What deserves attention right now?

  • What’s noise?

  • What looks good on paper but won’t actually move the business forward?

That mindset is what I bring into every role and engagement.

“Astley, so what exactly do you do on a day-to-day?”

Marketing projects can look very different depending on the company and the stage it’s at. If I had to distill my core focus, it comes down to this:

  • Making sure your website content is visible on search engines and LLMs to the right audience

  • Creating — or guiding teams to create — website content that not only gets discovered but leads to user signups

  • Improving how a product’s value is communicated

  • Building content workflows and marketing systems that make organic growth more sustainable over time

For a more detailed breakdown on how I help SaaS companies, you can explore the menu below.

  • I plan and manage website content based on user needs, product priorities, and search demand. Every page and blog is tied to getting discovered by your target audience and driving signups.

  • I help teams set up content operations that make publishing and maintaining high-quality content more consistent. This includes defining workflows, templates, and editorial standards, as well as shaping the editorial calendar and content roadmap.

  • I develop the strategic foundations behind your marketing: personas, positioning, messaging, competitive insights, and GTM support. This gives you clarity on who you’re targeting, what they care about, and how to communicate your product value.

  • I write content that gets found by your target audience, positions your company as the trusted solution, and drives users toward signing up. I specialize in case studies, product-led articles, thought leadership, landing pages, and user guides.

  • I share strategies to maximize user acquisition organically so that your company can grow more sustainably and not have to solely rely on paid ads.

Jacob Jacquet, CEO

“About 750% increase in signups. I mean, that’s a pretty remarkable achievement.”

“We trusted you and the results have been fantastic.”

Marketing Case Studies

  • Scaled Rezi’s organic growth by building editorial standards, SOPs, and content systems, and improving content quality. Navigated LLM and AI search changes, optimized marketing workflows, and developed marketing playbooks to align product, content, and GTM efforts.

  • After building Rezi’s initial SEO and content foundation, I expanded the strategy by managing content priorities, optimizing high-impact pages, improving interlinking, refining top-performing content, covering competitor content gaps, aligning more content with product-led SEO principles, and leveraging trends.

    Learn more: Rezi Case Study Pt.2

  • I built Rezi’s SEO and content foundation from scratch: keyword research, content strategy, and SEO-friendly, product-led articles. This also led to an increase in average monthly user signup rate by 30%.

    Learn more: Rezi Case Study Pt.1

Benjamin Dell, Founder

“Astley impressed us with his ability to clearly document and convey a cohesive content strategy. He’s incredibly thoughtful and focused and takes great care to make sure that the quality of his work is consistently high.”

  • Authored 198+ SaaS articles

    Published across career advice, personal development, HR Tech, and MarTech. 

  • Clients have repeatedly hired me for 6+ months

    Repeatedly hired by 9+ clients for SEO content projects. 

Testimonials

"He’s able to deliver a narrative that perfectly fits your product-market strategy. Your website’s blog or content library will be in safe hands with him."

Kaloyan Dimitrov, Head of Organic Growth

"Astley is a first-class writer on every level: his work is diligent, thoughtful, and delivered at the highest of standards."

Raffi Salama, CEO